Commercial transformation for B2B technology
We rebuild how B2B companies grow revenue. Then we run it with you.
A senior team that redesigns go-to-market, sales and demand for VC-backed and enterprise technology companies, and stays accountable until performance moves.
Pipeline generated this year
$120M
Revenue delivered for clients
$880M+
To first pipeline in a new market
30-60days
20+
Markets in our partner network
40%
Lower acquisition cost, up to
4-5x
Series A to B multiples, driven by early revenue
1
Team accountable end to end
Trusted by 200+ B2B technology companies, and the investors behind them.
Experience across global enterprises and high-growth companies in North America, Europe, the Middle East, Asia Pacific and Latin America.
The problem we solve
Growth rarely stalls for lack of leads. It stalls when the revenue system breaks.
More strategy work and more headcount seldom fix it. Revenue is lost in the gaps between sales structure, marketing, partners, pipeline discipline and the way leadership manages the number.
We work inside the business across all of it. We identify where revenue is leaking, redesign how the commercial organisation is structured and measured, build the engine that feeds it, and run it with your leadership team until it performs without us.
Every engagement is led by senior operators who have built and run commercial organisations themselves.
Strategy is cheap. Execution, owned week by week, is what moves the number.
Case studies
Measured in revenue, not activity
Four engagements broken down: the problem, what we changed and what moved.
“A country manager costs $300K and takes 18 months to show revenue. With Synch our companies have pipeline in 30 to 60 days and first deals soon after. That early traction is what drives the next round.”
Gurpreet Ghuliani
Operating Partner, Titanium Ventures
Venture capital firm · 100+ investments · 18 unicorns
A market-entry engine a VC now pitches to win deals
$700M+
Revenue delivered to the portfolio
$100M
Pipeline generated in the last year across six regions
30-60 days
To first pipeline in a new market
The problem
Portfolio companies kept copying their home playbook into new regions and stalling. A country manager cost $300K+ a year and took 12 to 18 months to produce revenue, and marketing leaders churned every 12 months, resetting the motion each time. The old way into a new market cost $250K to $500K+ over 12 to 24 months before the first dollar came in.
What we did
Built a repeatable market-entry engine that now runs across ANZ, the US, Europe, the Middle East, Asia and Japan. Market, buyers and message set on day 0 with no local hires. Real buyer conversations by day 30 to 60. First deals inside a quarter or two.
The result
$700M+ in revenue delivered to the portfolio and $100M in pipeline in the last year across ANZ, the US, Europe, the Middle East, Asia and Japan. Series A to B multiples of 4-5x, driven by early revenue. The firm now pitches the engine to win competitive deals, offering founders a path to their first $5-10M in a new region.
Venture-backed B2B platform · Financial services buyers
Zero to most of a region's financial institutions in 18 months
18 months
From no presence to most of the region's financial institutions as clients
5
Local hires to get there, not a country team per market
3
Regions opened: the Middle East, Asia, then Japan
The problem
No presence, no brand and no network in the Middle East or Asia, selling into banks on long, relationship-driven cycles. The standard route was a country manager per market and 18 months before any revenue.
What we did
Ran market entry ahead of hiring. Target institutions and buying groups mapped, the message set for each market, and pipeline generated by our team from the start. Local hires came once demand was proven, not before.
The result
Most of the region's financial institutions signed as clients within 18 months, with a team of five. The same engine then took the company into Japan.
Series B AI platform · 25 sellers
A pipeline you can forecast on, and outreach that beats benchmark
90% to <2%
CRM records inaccurate or stale, before and after
14.7%
Reply rate, against a 10.4% industry benchmark
2x
Event-led campaigns vs cold lists, on connect and reply rate
The problem
A freshly funded AI company with 25 sellers doing outreach and a CRM nobody trusted. Around 90% of its 12,000 records were inaccurate or stale, so pipeline reviews ran on opinion. Seller results varied widely, mostly down to list quality.
What we did
Took over the revenue operation as a managed service in February 2026. Records generated from the sales conversations rather than typed from memory, ICP lists rebuilt for every seller, and 100+ campaigns run across the team, weighted to event-led and first-degree network plays.
The result
Inaccurate or stale records down from about 90% to under 2%. A 14.7% reply rate against a 10.4% industry benchmark. Event-led campaigns roughly doubled cold-list campaigns on both connect and reply rate.
Enterprise B2B platform · Global sales team
Sales leaders' networks turned into pipeline, on a CRM the team can trust
52%
Connection acceptance, against a 28.5% industry benchmark
700+
New buyer connections from one leader's first campaigns
80% to <5%
CRM records inaccurate or stale, before and after
The problem
An enterprise vendor selling into telco, banking, airlines and retail. Its sales leaders had deep industry networks that weren't producing pipeline, and around 80% of its 6,000 CRM records were inaccurate or stale. New regions were starting from zero.
What we did
From March 2026 we ran network growth and buyer outreach for the sales leaders, timed to product releases, with re-engagement plays for non-responders. Targeted C-level and AI leaders at Forbes Global 2000 companies worldwide. Records generated from the sales conversations rather than typed from memory.
The result
700+ new buyer connections from one leader's first campaigns at a 52% acceptance rate, nearly double the industry benchmark. Inaccurate or stale CRM records down from about 80% to under 5%. Delivered in the same year the company posted its biggest quarter on record.
Client names withheld where NDAs require it. CRM accuracy figures are customer-reported. Benchmark: Expandi 2026 LinkedIn Outreach Report.
Scope of engagement
One partner, accountable for the entire revenue engine
We do not deliver a report and step away. We work alongside your leaders across every part of the commercial function.
01
Go-to-market strategy
Ideal customer, segmentation, market priorities and commercial model. Clarity on where to compete, how to win and what to stop.
02
Sales organisation
Roles, targets and accountability for every leader, with rigorous pipeline management.
03
Demand generation
Outbound, positioning and events, measured on pipeline, not activity.
04
Partnerships
Channel programmes and entry into new markets across 20+ countries.
05
We run it with you
Week by week alongside your leadership team, accountable for results, until the engine performs without us.
06
Revenue reporting
One view of the number, owned by every leader.
Our approach
Diagnose. Redesign. Build. Run.
Retained monthly engagements, scoped to defined outcomes. We partner with a limited number of companies at any one time.
Step 01
Diagnose
A full assessment of pipeline, team, metrics and customers to establish exactly where revenue is being lost.
Step 02
Redesign
Structure, targets and accountability, agreed individually with each leader so ownership is clear.
Step 03
Build
The operating engine: outbound, marketing, partner programmes and the reporting to manage it.
Step 04
Run
We operate it with your team, week by week, until it runs without us.
Leadership
Paul Velich
Founder and CEO
Paul has spent thirty years in enterprise sales and go-to-market, from IBM and global telecommunications operators to high-growth scale-ups.
He has built and led large enterprise sales organisations across the US, Latin America, the Middle East, Asia Pacific, Japan and China, and founded Synch to give technology companies the senior commercial leadership that usually takes years to build.
Connect on LinkedIn →FAQ
Frequently asked questions
What does Synch do?
Synch is a senior commercial transformation team for B2B technology companies. We reset go-to-market, sales structure, marketing and partner programmes, then run the revenue engine alongside the leadership team until it performs without us.
Who is Synch for?
Venture-backed companies beyond product-market fit, enterprise software businesses, telecommunications and financial services organisations, and the investors who back them.
How is Synch different from a sales consultancy?
We do not hand over a strategy and leave. We redesign how the commercial organisation is structured and measured, build the engine behind it, and work with each leader week by week, accountable for results.
How are engagements structured?
Retained monthly engagements, scoped to defined outcomes. We work with a limited number of companies at a time so every client is served by a senior team.
Where does Synch work?
We are headquartered in New York and work with clients across North America, Latin America, Europe, the Middle East and Asia Pacific.
Contact
Tell us where revenue is stuck.
Four quick questions so the first call is worth your time. A senior partner reviews every request and responds within one business day.
What happens next
If there is a fit, you get a 30-minute working session with a senior partner on your market, your numbers and the fastest path to pipeline. If there isn't, we'll tell you.
Head office
New York